What is the lead generation process in simple steps?
May 12, 2021
Step 1
Identifying pain points- This is the first and most important step that precedes a lead creation process. A company must first understand the pain points of its customers to develop the lead generation content.
Step 2
Creation of the lead generation content- It’s time to create content that offers a solution, after finding out the prospects’ pain points. This content becomes the backbone of your lead gen pipeline.
Step 3
Finding channels for your sales pipeline. This is a very important pathway for lead generation campaigns. Marketers must now find channels that prospects use.
Read all steps
